Should a brand follow everyone who follows them on Twitter?
I've been struggling with this for a while now - especially after some of our followers bash us for not following them back. I agree with both Jeffry and Paul that there is some lack of value for following "every" fan back, but that just seems wrong, it's an elitist approach for brands that should be egalitarian. Lists are a great way to solve some of these issues - you can have both private and public lists - so there's nothing stopping you from creating a private list with just the people you truly want to hear from. The problem with that is, it takes some time to sift through your followers and categorize them...So here is my general policy - follow back those that request to be followed (after due diligence) chances are, they are the passionate WOM maven you are looking for. Always do your homework on who to follow, following haphazardly devalues your influential followers and causes more noise when sorting through the conversations of the day (unless you employ lists). Create a list as soon as possible, and maintain it weekly - it's a lot easier to start from scratch then it is to sort 100K later.
Why do people follow big brands on Facebook in such large numbers?
Fascinating question.There are several studies that recently came out showing why consumers "Like" brands on Facebook. Here's one from Social Media Examinerhttp://www.socialmediaexaminer.c...You'll notice a big part of the reason is to get discounts and free stuff. Additionally, there's a desire to support the brand, and a smaller percentage care about sharing their affiliation. But in general? People like free.Where you start to see big brands separating themselves from the rest of the pack is how they activate their Facebook fans, as part of a broader social strategy. Look at Starbucks. Not only are 19mm people fans (full disclosure -- I'm one) but Starbucks does a great job weaving content, discounts, specials, and latest news into their Facebook page. More importantly, they connect the dots --- their iPhone app is brilliant, simple and personalized. And now extended to mobile payments.Coke and McDonalds also have large, vibrant fan bases. These two brands plus Starbucks have global recognition, and local flavor, combined with a business model that is based on small $ purchases.What about some considered purchases? BMW has 126,000 fans. Pales in comparison to the above brands, but they use their Facebook page as a sharing environment --- photos, videos, comments, contests, and their employees/engineers. KitchenAid only has 26,000 fans, but similarly shares some cooking info, and product imagery. The trick for these two brands, like the most innovative brands out there, is to use their Facebook presence as part of a completely connected social effort.
Brandy Melville clothing sizing?
When purchasing a top or bottom from brandy melville online it does not give you an option to select a size... If I am an X-Small is there any chance that their clothes might fit me? Thanks XOXO Sarah
How much will Plato's Closet give me for a brand new pair of $100 Guess jeans I'm selling?
Typically Plato's Closet will sell current Guess denim at about $18-$25 depending on style, condition and age of the label. Although Guess is a great brand, it is not a top selling brand for the typical Plato's Closet store. The best brands are typically, Hollister, Abercrombie, BKE, Silvers, Miss Me, Big Star, etc. The best selling style is the low rise bootcut denim with a natural wash. They must have front and back pockets. Details such as creasing, and pointed flap pockets can help increase how much they pay out. The store will pay the seller about 20%-30% of what they will sell it for. If they take the denim and price it at $18 then you will receive (typically) $4-$6. Since Plato's Closet pays cash on the spot, rather than making you wait until it sells, thus taking all the risk, the payout is less than standard consignment or Ebay.
Store brand maxi pads......?
It depends. I've tried the store brand of overnight pads. I think they were Rite Aid or something. I just know they were in a dark blue package. Anyhow, they worked great. They were a little thicker than the Stayfree and Kotex ones and the padding wasnt as compact but they were great. I once used a Target pad (from a friend's emergency supply lol). That was fine, too--it was one of their thin with wings pads.
What brands does MARSHALL'S carry
Here is what the website says... "In order to negotiate these deals, we agree not to mention any of the name brands in our ads. But we have your favorites. The absolute top labels, and then some." Every Marshall's is honestly pretty different. They have American Eagle and Abercrombie and Fitch...i know that. They have a bunch of other brands, but a lot of time the things are damaged or somehow not right. So look carefully before you buy and try one everything or you will end up buying jeans that have one leg longer than the other (true story!) Haha...but its a great discount store. Go check it out!
Why do Instagram people follow then unfollow?
Why do users on Instagram follow me and the next day they unfollow me?I have a tracker app to track them . So I figured out they followed me yesterday and the day before yesterday . And to realise that most of them unfollowed me today . What are they doing ?! Are they playing with my mind ?! I’m sick of these .You’re not the only one dealing with this.I get a lot of follow requests from people one day and they unfollow me one or two days later. I don’t follow them back though because I have a “strict” follow-back “policy”. Though when I do follow some of them back because their account might actually be interesting, I realize that they unfollow me either way so I started wondering about this.It turns out that it’s all a way of gaining more followers in a short period of time and it doesn’t happen only on Instagram. In fact, I’ve seen it happen more often on Twitter. These people follow you in hopes that you follow them back. Well, most users do that so those people’s followers increase rapidly. Then they unfollow them because they’re not actually interested in the person’s account, they only want them to follow them back.Well, most people would expect that someone would stick around following them if they follow them back, which is the main reason why they do it. The thing is these people don’t stick around. They unfollow you as fast as they hit the follow button when they saw your account the first time. They’re pretty much follower-hoarders. They go around following hundreds of people and unfollowing them the next couple of days. Most users don’t have tracker apps so they’ve no idea who unfollowed them so they might just keep following these accounts anyway and so those people end up winning.Things don’t play so well if they come across some people, like me, who “keep inventory” and unfollow back immediately.Even though this method is pretty effective, it’s risky to get through. I don’t know about Instagram but Twitter has a strict policy about follow/unfollow activity on user accounts and by doing something like this you’re risking to have your account permanently banned.
How do people get so many followers on instagram?
1. They are not shy about using hashtagsUnlike tweets, where using more than 2 hashtags makes it looks unreadable and spammy, Instagram encourages hashtags. You can use up to 30 hashtags per post. This will make your photos searchable for other users and broaden your exposure to many new followers. 2. They use the right hashtagsThere are hashtags which are way more popular or trendy than others. The best practice for finding the right hashtags for your photo is actually follow influencers (which is my next point) and track which hashtags they've used. 3. They follow influencers' best practicesWant to have great food-related instagram profile? Follow food-influencers and analyze deeply their profile.Influencers are power-users with significant audience, which is also devoted and highly engaged with the content. Find everything you can from an influencer profile. Here's something to start with: Community membersTop popular contentTime of postingPosting frequencyHashtag analysisHere's what I've learned in a glance when looking at the profile of the chef Mario Batali on our platform at Klear:He has 241k Instagram Followers. He uses the hashtag #yumbang a lot.He posts 3 photos per week. He mentions other influencers on his photos.Most of his photos are accompanied with one sentence only.This is just a quick analysis. It can go way deeper and map his network and people he talks with publicly on social networks. These network of people are relevant to you if you're into posting content like his on Instagram. Find the influencers in your niche and analyze their profile. Then follow their strategy till you gain their power. 4. They are friendlyWant people to follow you? Start showing your face around. Follow interesting people around your interests and like and comment on their photos. They'll notice you and so does their audience. Some will follow you back.5. Find the best time to postDon't just post at the moment you take the picture. There are times that get more attention from the Instagramers. According to researches, here are the recommended time frames:Monday and Thursday: any time other than 3–4 p.m.Videos any day at 9 p.m.–8 a.m.Experiment with 2 a.m., 5 p.m., and Wednesday at 7 p.m.(source: Best Times To Post On Social Media (What 10 Studies Say) To cut it short, the best way to gain followers is to post original quality photos, do your research and be friendly. Oh, and also do not forget to have fun!
Why do businesses follow people on Twitter?
I'm aware of three main reasons businesses "Follow" other accounts on Twiter: Facilitate further conversation, Game the follower count, lead generation.Facilitating Further ConversationWhen a conversation occurs on Twitter it generally starts publicly, especially when a brand is involved. Once the initial contact is made (a question or an issue, for example) moving the conversation to a more private venue is generally desired and Direct Messages (DMs) are a handy way to initiate this step. Before the advent of the (still private beta) Business Accounts on Twitter, the only way a Twitter user could receive a direct message (DM) from another user was for the intended receiver to follow the intended sender.Now, though, with Business Accounts (again, in beta), there is an option for businesses to allow ANY Twitter user to DM their business account on Twitter. Hence this need to follow others is reduced — if one has a Business Account and enables this option.Game the Follower CountAlso, as people noted, there is a trend to follow so others will follow back under the belief that more followers means something. I won't go into this as I couldn't really care less.Lead GenerationThen there's the "I saw you talking about product X and I have that" follow method of trying to encourage a Twitter user to notice the business brand and perhaps make a sale. This doesn't seem to be practiced as much as the above two reasons as it annoys the heck out of Twitter users who mention a brand or product in passing and have a brand account follow them as a result. (Up until mid 2009 accounts using "following" as a lead gen mechanism were not often criticized. The tenor has changed, however, and more people comment on "follow bots" when they happen to mention a brand keyword. This practice now engenders more of a negative response than it did before mid-2009.)[NB: I left out interact and stay up-to-date with customers because that's a "personal" activity. None but the smallest business can maintain a day-to-day contact with each of their customers updates on Twitter. Generally, too, brand accounts are managed by people that have their personal accounts for that type of interaction, even with customers. Business need to stay alert, listen well and respond quickly on Twitter. For doing this the Twitter Search API and the Twitter Streaming API provide much better ways of doing so than following anyone thought to be a customer and reading every tweet they send.]