TRENDING NEWS

POPULAR NEWS

Where Can I Buy Daim Candy Made By Kraft

What's the tastiest chocolate bar?

The TASTIEST chocolate is that stuff made with Chili - I'm not saying it tastes GOOD - it's just VERY TASTY..... but my real choice is good old Cadbury's Dairy Milk. I just hope they don't sell out to Kraft OR Hershey's for that would bound to put the mockers on ANYTHING they make !

Is it possible to find Milka in USA?

Yes, but you need to search for it. Its not something which you would see the first when you enter a retail store. I happened to find it on few of online sites of these retailers, Walmart and CVS had it, Amazon too has it. But found only two to three varieties.MILKA although belongs to U.S based company Modelez International which earlier was Kraft industries, it has been through series of adoptions. This information is available in wiki, please go through this, its a short one. Milka - WikipediaMILKA as a brand is famous only in a few European countries . It has its major production units in Germany and nearby countries. It has its major market in Europe and as far as US is concerned there are many brands of milk chocolates which are locally famous ( Mainly Hershey), because of which MILKA never entered US market as competition.The above image is taken from Modelez International WebsiteBrand FamilyBy and large it is available in few stores just because of demand by certain European immigrants who are settled in USA. Its something which is imported for a very minor group of people. Its just available but its not a major product. Americans would not have even heard about this brand. Nor, had i until you asked about it. Thank you for the question, i now know and next time i visit chocolate section i will keep an eye for MILKA.

How do you think the Swedish chocolate bar "Daim" would do in the US, we're thinking of bringing it over there from Sweden in an universty class called "international business"?

I have never been to the US and I don't for sure know that they have an alternative to that. But from my past similar experience - I can bet that they surely have an alternative to Daim.In my class assignment, I tried to bring "Snickers" into Australian market - after a lot of research it turned out they already had an alternative to it. I have forgotten the name but it was there. Who was making them? It was Mars Australia themselves.These are giant companies and they do a lot of intensive research, they also implement trial and error methods. Mondelez/Kraft must have tried to bring Daim to US but then there may have been not much response to the brand so they make some changes to the ingredients (after all that research/studies) then they re-introduce the almost the same product with different brand name.With your initial background check you may come up with the answer that US would respond well to Daim but in reality it would be slightly different version of Daim.I'm not saying that's the case for sure - but I am saying from my experience that might be the case.

TRENDING NEWS