What are some taglines that have failed in the market?
“It’s not for women” used by Dr Pepper for its low-calorie soda “Dr. Pepper Ten”.Basically, what they wanted to achieve using that tagline was to create a Coke Zero/Pepsi Max competitor, i.e. a low-calorie cola made for men.Coke Zero was already positioned as the adventurous-brand and Pepsi Max as the socializer-brand. So Dr. Pepper needed a different approach.For some reason, they thought that being the macho-brand would be a good idea as it would clearly differentiate Dr. Pepper 10 vs. Dr. Pepper Light. The first being for men while second would be for women.They came up with this awful “It’s not for women” ad campaign to support this brand positioning strategy.The result was an instant backfire. Their Facebook page got spammed by numerous people critisizing the campaign, and I even found a petition of angry consumers asking DPS to discontinue the campaign.In terms of business results, the campaign certainly raised awareness about the existence of the product, which was one of the goals it pursued. It certainly boosted sales a bit too. But (thankfully), as of 2014, the drink was underperforming the market with a 8% decline in sales. Not as bad as Crystal Pepsi’s sales results, but still. (About Crystal Pepsi, see: Teymour Bourial’s answer on what is the biggest mistake that a big company has made?)I believe the intent was to be fun. But, I don’t laugh, at all.
What are some of the best taglines, punchlines or slogans of a company or product?
Here is a curated list of cool taglines :Amul: The taste of IndiaPepsi : Yehi hain right choice babyThums Up : Taste The ThunderSurf : Daag Acche hainTata Safari : Reclaim Your LifeAsian Paints : Har Khar Kuchch Kahta heinAir Deccan : SimpliflyRasna : I love you RasnaFrooti : Fresh N JuicyCoca Cola : Thanda Matlab Coca ColaRaymond’s : The Complete ManBajaj: Hamara BajajDairy Milk : Swad Zindagi KaBingo : No Confusion, Great CombinationBoost : Boost is the secret of our energyPolo : The mint with a holeLifebuoy : Lifebuoy hai jahan, tandrusti hai wahanCeat : Born ToughMRF : Tyres With MuscleIdea : An Idea can Change your lifeHutch : Where ever you go , our network followsMaggi : Taste Bhi, Health BhiOnida : Neighbor’s Envy , Owner’s PrideKingfisher : The King of Good TimesAirtel: Express YourselfFevicol: Fevicol ka mazboot jod hai Tootega nahi!Hero Honda: Desh ki DhadkanIndian Army: Do you have it in you?Malaya Manorama: Nobody Delivers Kerala BetterTata Sky: Isko laga dala to life to life zinga lalaLIC: Zindagi ke Saath bhi, zindagi ke baad bhiNike: Bleed BlueWills: made for each otherLux: Beauty bar of film starsChlormint: Dobara mat poochnaTata Salt: Desh ka namakBig Bazar: Isse sasta aura cha kahin nahiThe Economic Times: Journalism of CourageVideocon: The Indian MultinationalMentos: Dimag ki batti jaja deKit Kat: Have a break, have a kit katRed FM: Bajate rahoRadio Mirchi: It’s Hot!Taj Mahal: Wah Taj!Telegraph: The UnputdownableICICI: Hum hain naSprite: Bujhaye pyas, baaki all, bakwas!Alpenlibe: Jee lalchaye, raha na jayeLays: No one can eat just oneHDFC Std Life: Jiyo sar utha keSource : 50 Best Indian Brand Slogans
What font is most similar to the "got milk" in word?
The font is called ‘Phenix American’You can get a free copy here: https://www.dafontfree.net/freef...
What is the name of the font style used by Amul?
The logo seems to be handlettered. In fact, I don’t think the design was even traced to make a smooth outline.But if you’re only looking for this style, rather than a specific typeface, then look into the Textualis blackletter, or Gothic Textura.A prominent typeface of the same style is Fette Gotisch.Texturas tend to feature a high contrast and are often highly decorated. The Amul lettering is of a much simpler calligraphic hand, though as you can see it adheres to the same model.Unfortunately I have not been able to find blackletter typefaces that are closer in style to the Amul logo.