What is the relationship between Nike's Jumpman and Air Jordan brands? Are these the same brands or different?
The Jumpman is the name of the Brand Jordan logo. It is all Brand Jordan. Air Jordan is a specific style of basketball shoe created annually under the Jordan brand, but there are many Brand Jordan footwear styles other than the Air Jordan. Many of them are not even basketball shoes. Currently Brand Jordan has under contract athletes in sports like baseball (Derek Jeter, Jimmy Rollins) and American football (Josh Freeman, Dwight Freeney) in addition to basketball, and Brand Jordan has also created training shoes (without spikes or cleats) for these field sport athletes.Apparel and equipment (bags, etc.) are also part of the Brand Jordan line. Annual sales of Brand Jordan products are in the ballpark of $1B.These products do not carry the Nike Swoosh logo, only the Jumpman.