Hidden meaning in the top brands logo's?
Sony Vaio : The logo integrates the ideas of analog and digital technology into one, using the V and A to represent an analog wave, and the I and O to represent binary from the digital world2. Unilever : The logo was designed to include 25 icons, each of which represents something important to Unilever. From a lock of hair symbolising our shampoo brands to a spoon, an ice cream, a jar, a tea leaf, a hand and much more, the little icons all have a meaning.3. BMW : BMW's logo is a tribute to the company's history in aviation. The logo shows a propeller in motion with the blue part representing the sky. This is due to the company's role of building aircraft engines for the German military during World War II4. Audi : The four circles represent the 4 companies that were a part of the Auto-Union Consortium in 1932, namely, DKW, Horch, Wanderer and Audi.5. Baskin Robbins6. Toyota7. Beats : The 'b' is enclosed in a circle followed by the brand name. The circle, though, isn't just a circle. It actually represents a human's head, and the 'b' letterform represents the brand's headphones.8. Hyundai : The logo shows a silhouette of two individuals shaking hands. One individual is a company representative and the other is a satisfied customer9. CISCO : The name "Cisco" was derived from the city name San Francisco, which is why the company's engineers insisted on using the lower case "cisco" in its early years. The logo is intended to depict the two towers of the Golden Gate Bridge.10. Toblerone : The Toblerone logo contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from.11. Fedex : if you look at the white space between the "E" and "x" you can see a right-facing arrow. This "hidden" arrow was intended to be a subliminal symbol for speed and precision.12. Amazon : The Amazon logo is an extremely simple logo and while the arrow may just look like a smile it actually points from a to z. This represents that Amazon sell everything from a to z and the smile on the customers face when they bought a product.
What is more important to a brand, the logo or the name? Why?
What is more important to a brand, the logo or the name? Why?Well, It is the Brand Name. Here is why?Reason 1: VisualisationIs there a Brand you or your wife or your family or friends recommend to others.What soap/perfume does your wife swear by?Does she actively recommend that to friends and acquaintances?Or perhaps your husband recommends a specific pub or drink? Maybe a Starbucks fan?What is in your mind right now. Brand Logo or Brand Name or the category image.Well, depending on the Brand you are thinking about, you would see a Logo or image. But what helps you visualise that, it is the Brand name. Our mind pull in the image (of a logo or category) through the name only.Reason 2: ControlBrands are not built by marketers. Strong brands are built by consumers or customers like you and me.When a brand has many advocates or admirers or evangelists it becomes truly strong brand.All of us use the brand name to recommend it to others. have you send a Nike logo to refer the brand to a friend of your or the Brand name.Reason 3: Chicken or EggWhat comes first Brand name or Logo.What came first for Nike, Brand name or logo.Do you remember Amazon or IBM logo. It built from the Brand name only.I know, I know, you must be saying, how about Apple. When Steve Jobs thought about Apple, he coined the Brand name first. He wanted to keep it simple.Reason 4: LongevityWhat is going to remain forever, your Brand Logo or Brand name.History has witnessed evolution of Logos every 3 / 5 / 7 years for global / local brands. If logo can change so much how can it be more important than brand name.I hope the above else. You can also see an article on Branding here.
Why do companies change their logos?
There are a number of reasons, most often brought about by a combination of external cultural changes and shifts along with internal company shifts that now warrant ensuring that the company is NOT being pigeon-holed into "something from its past." An important reference many companies use as a checklist for rebranding can be found here: How To Rebrand: 19 Questions to Ask Before You Start -- or you can tak advantage the Slideshare presentation: How to rebrand: 19 Questions to Ask Before You StartLastly, you may also find a very useful before-and after-study here which shows the results from a well-planned and effective rebrand: Before And After Branding Examples by David Brier
Is it illegal to print company logos for personal use?
I want to print a couple of logos as a decal by a professional company. They are mainly automotive/sporting related company brands like RECARO, Sparco, PIAA, Red Bull.... I want to put them on my cars because I am a motorsport fanatic. My question is, is it illegal to make a print of these logos?
What do company logos communicate???
i donno how to explain it but what i want to know is what do company logos mean and how do they add to the good will of the company and and any stuff stuff related to it.
What polo shirt company had a seahorse as its logo?
Im trying to find the name of the clothing company that put seahorses on their polo shirts as their logo. here is a picture of one of these shirts. anybody recognize the clothing company? http://i23.ebayimg.com/01/i/001/24/7b/83a6_1.JPG
Why do companies use logos?
A Logo is a graphic representation of your business or product, and can be viewed as your first opportunity to impress someone enough to want to learn more about you. If you are promoting a PRODUCT, then Branding becomes extremely important. The faster your Brand becomes familiar, the better. The fastest way to establish Brand is with a Logo.