Why are so many companies changing their logos to flat designs?
Flat design is a concept and style that renders everything in a two-dimensional way, making it flat. This lack of “realism” is called flat design. No embellishments, such as shadows, bevels, reflections, glows, gradients or textures, are added in the design process. Flat design is based in minimalism and simplicity. They are flexible and can be re-sized which makes the logo adaptable to all type of screens.Since Apple, following Microsoft changed its user interface from realistic looking icons to flat designs free from superfluous elements after it launched iOS 7 in 2013, more companies have adopted the flat layout design style and the reason for this change isn’t just to stay trendy.Flat logos may seem simpler and less elegant but they could potentially save a company millions of dollars in printing and representation expenses. A flatter logo is much, much cheaper to reproduce as it consumes less printing material and takes less time to print.Nowadays more wireless data is transferred between mobile devices. So the necessity of saving bandwidth has led designers to strip graphics, icons and UI from unnecessary embellishments. This simple change leads to pages that load faster because they consume less disk space.For example Google inc. changed its logo to a simpler font which consists of basic geometric shapes and removed the shadows and bevels present in the old logo, this simple change led to a google homepage that loads faster than the old one, because the new logo consumed only 300 bytes of data while the old logo consumed 7300 bytes!Microsoft first introduced their authentically digital interface with the launch of Windows 8 and their Modern UI.The traditional red, green, blue, and yellow wavy flag logo was replaced with a flattened, angled looking logo, more like a real window.Brands like Netflix, Hershey, Foursquare, Paypal, AirBnb etc went flat back in 2014.Thank you.Information collected from:(1) Google Search(2) Companies are Changing their Logos to Flat Design