How did Apple create its brand image?
I would venture that Apple’s branding wasn’t about competing with other products; it was about escaping competition altogether.You remember the “I’m a Mac, and I’m a P.C.” commercials. Apple was subtly positioning the Mac as an entirely different product class. No one would claim that Macs are categorically different from other computers, except for their operating system, but consumer behavior tells a different story.Look at the premium people pay to own a Mac. This wouldn’t be possible if Macs were interchangeable with Dells or H.P.’s. No increase in processing power or reduction in price on the part of those other companies could bridge this gap either.I suspect that this is why Jobs was so insistent on Apple retaining end-to-end control of its products.Two books, The 22 Immutable Laws of Marketing and Zero to One, have shaped my thinking on this subject.
Why does the brand Apple have the letter “i” in all of its products’ names? E.g., iPad, iPod, iPhone, etc.
It all started on 1998 with the launch of iMac.Steve Jobs returned to Apple on 1996, at that time their product line up was so complex that their retailers were using flowchart to understand them, Steve Jobs told their developers to focus on the 4 categories - consumer desktop, consumer portable, Pro desktop and pro portable computers.Steve Jobs knew their is a huge market for Consumer desktop.iMac came into picture for that category. At the launch of the iMac, Jobs mentioned that iMac comes as the excitement of the internet and the simplicity of the Macintosh.Well regarding the name iMac, it was code named as Columbus during the development. Jobs gave the responsibility of naming the product to Lee Clow and Ken Segall, old advertising friends of Jobs. Segall came up with the name iMac, initially Jobs not agreed for that but Segall convinced Jobs.In the keynote, Jobs mentioned what i stands for.All these happened during the Netscape era, Google was not even in the picture. Since the internet hit a storm afterwards Apple carried the letter i in their lineups like iPods, iPhones and iPads. Thats how it all started.Sources:History of iMacFirst iMac launch keynote-&unìl
Why did Steve Jobs name the brand 'Apple' and create its logo the way it is?
Steve Jobs vision for the next generation computer was so far ahead that it was mind boggling for everyone. No one could think that far into the future, but he did, and hence his most quoted saying is also the most fitting one for his own life.Steve Jobs (1955-2011). Photo: PublicitySo, while we worship some of the technological advances gifted to us by He could have dismissed the creation myths inspired by his company, but he chose not to. More than most, he appreciated the value of a beautiful story. According to Steve Jobs, the company's name was inspired by his visit to an apple farm while on a fruitarian diet. Jobs thought the name "Apple" was "fun, spirited and not intimidating" Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree. It was almost immediately replaced by Rob Janoff's "rainbow Apple", the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for the "bitten" logo, and Jobs immediately took a liking to it. However, Jobs insisted that the logo be colorized to humanize the company. The logo was designed with a bite so that it would not be confused with a cherry. The colored stripes were conceived to make the logo more accessible, and to represent the fact the Apple II could generate graphics in color. This logo is often erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. Both Janoff and Apple deny any homage to Turing in the design of the logo.Apple, we never really knew how it came to be what it is today. Just the transitional journey of the logo shows how Apple has kept evolving- to date.
How did Apple come up with its name?
Excerpt from the Steve Jobs biography by Walter Isaacson:Now that they had decided to start a business, they needed a name. Jobs had gone for another visit to the All One Farm, where he had been pruning the Gravenstein apple, and Wozniak picked him up at the airport. On the ride down to Los Altos, they bandied around options.This is after Steve Wozniak has made Apple’s first ever computer, the Apple I, and gotten their first ever deal to sell the product (Steve Jobs had talked Woz out of giving the board away for free).To start selling the product, Woz and Jobs needed a company, so they pondered on the names.They considered many options, ranging from typical tech words like Matrix or Executek to boring ones like Personal Computers, Inc.Then Jobs suggested Apple Computer.“I was on one of my fruitarian diets,” he explained. “I had just come back from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge off the word ‘computer.’ Plus, it would get us ahead of Atari in the phonebook.”Apple is a great choice. It signifies, from Isaacson’s words,friendliness and simplicity. It managed to be both slightly off-beat and as normal as a slice of pie.Mike Markkula, founding board member, also considered it a fun conjecture, since “Apple” and “Computer” don’t go together. It forces one’s brain to dwell on it, and raise brand awareness.Apple is called the way it is because Jobs had been to an apple farm the day before, and because the word sounds fun, friendly, and simple, as well as giving off great brand awareness.
What is the significance of the bite taken out of the Apple logo?
There are many stories and rumors around there about Apple company's logo. Some are giving theories like inspired by Newton's experiment, or by mythological event of Adam and Eve, and the like. As per one more interesting theory, it is a tribute to geek and homosexual guy Alan Turing, who laid the foundations for the modern computers and researched in the domain of AI. However, designer Rob Janoff declined this theory and Steve Jobs didn't utter a word about it till he lived, we can just believe Rob's answer as a perfect theory.CNN also says that: Unraveling the tale behind the Apple logo - CNN.comSee what Apple logo designer Rob said about theories around it:RJ: Well, I'm probably the least religious person, so Adam and Eve didn't have anything to do with it. The bite of knowledge sounds fabulous, but that's not it. And there is a whole lot of other lore about it. Turing the famous supposed father of computer science who committed suicide in the early 50's was british and was accused of being homosexual, which he was. He was facing a jail sentence so he committed suicide to avoid all that. So, I heard one of the legends being that the colored logo was an homage to him. People think I did the colored stripes because of the gay flag. And, that was something really thought for a long time. The other really cool part was that apparently he killed himself with a cyanide laced apple. And, then I found out Alan Turing's favorite childhood story was Snow White where she falls asleep forever afrer eating a poisoned apple to be woken up by the handsome prince. Anyway, when I explain the real reason why I did the bite it's kind of a let down. But I'll tell you. I designed it with a bite for scale, so people get that it was an apple not a cherry. Also it was kind of iconic about taking a bite out of an apple. Something that everyone can experience. It goes across cultures. If anybody ever had an apple he has probably bitten into it and that's what you get. It was after I designed it that my creative director told me: "Well you know, there is a computer term called byte". And I was like: "You're kidding!" So, it was like perfect, but it was coincidental that it was also a computer term. At the time I had to be told everything about basic computer terms. - See more at: Sorry, Glenn Beck: The Apple Logo Is Not A Secret Salute To Alan Turing Hope this will help. Thanks.
What does the name of Apple's voice assistant Siri stand for?
According to Dag Kittlaus, the co-founder of Siri, the name “Siri” is of Scandinavian origin and the meaning of Siri is “beautiful victory”. Kittlaus wanted to name his daughter Siri, but he got son so he instead named his company Siri and also Kittlaus owned the iOS 10 - Siri domain at that time.Siri is a Speech Interpretation and Recognition Interface for iOS devices that enables users to speak natural language voice commands and receive audible confirmation from Siri. Apple define Siri as an intelligent personal assistant that helps you get things done just by asking. Siri was originally introduced as an iOS application available in the App Store by Siri, Inc., which was acquired by Apple on April 28, 2010. After the acquisition Siri was integrated to iOS and was first introduced with iphone 4SContent Copied from - Full Form of Siri (Name Origin) ?
What apple product should I buy?
There's an Apple Event this Tuesday, October 4th dude, wait and see. They're unveiling the iPhone 5 and new iPods.
Does Apple have a copyright on the "i" prefix?
I'm thinking of creating a program called iSchool, which also contains a feature called iQuiz. Before I continue making it though, I wanted to make sure Apple doesn't have a copyright on the "i" prefix, because they do have several products using it: iMac, iPod, iPhone, iChat, iPhoto, iPad, iMovie, etc.. Is that just a thing they do or is the "i" copyrighted? Please respond.
Why does Oppo copy Apple?
Well who wouldnt want to copy something that has such a good brand value?See. I own Apple products because it helps me get things done easily than I ever could with my Windows and Android. But for many, it is just about that logo or the looks.So if it is about the looks, then many people will go to any lengths to get a first copy or something that looks exactly similar.Now coming to these companies, I dont think they lack creativity in them but they choose to copy bigger brands because they think that by doing somthing like that, they can be as good as the products they are copying from. They have this mentality in their heads that they can create something better than is already available and so tend to follow the trend by giving that iPhone X notch for example. Not just Oppo but many other companies have already implemented the same - maybe slightly smaller or bigger notch.When someone is insecure, they tend to compare or copy from the already existing competitors. I guess I shouldnt mention the company who instead of showing what they got - have spent lakhs of rupees in making comparison videos with just one brand only…..the company is about….ahem ahem…bi….ahem ahem…kes…ahem ahem…. I would rather show what I have than to show why the other company is bad or so. We tend to compare with those who we think are better.Huge companies like these should grow up. Seriously. They should be creative enough to come up with their own ideas instead of following what others are doing.Huge applause to Vivo for coming up with their own design for the selfie camera in their concept phone Apex where they removed the camera completely from the front and gave a mechanical power that pops up like a toast.Here is a view of it -Hope that helps.