Hr And Public Relations Help With A Social Experiment

Who is considered as the father of Human Resource Management? What were his most notable contributions?

George Elton Mayo is considered as the father of Human Resource Management. Elton Mayo's contribution to HR management theory helped pave way for modern human relations management methods. Based on his well known Hawthorne experiments.Human Relations Approach: He said that the social and psychological needs of human beings cannot be ignored, if management wants to enhance productivity.Non-Economic Awards: Mayo said that the techniques of economic incentives were not only inadequate but also unrealistic. He stated that Humane and respectful treatment, sense of participation and belonging etc are sometimes more important than monetary rewards.Social Man: He said that man is basically motivated by social needs and obtains his sense of identity through relationships with others.Company as a social system: He was of the view that informal relationships in the company are more effective that formal relationships.Though his Hawthorne's experiments were criticized for lack of scientific research, his work was a turning point in the development of management.

What do we gain from analyzing social media data? What problems does it solve?

Hi there,Social media data is a whole heap of numbers that with the right tool, can be analyzed and turned into actionable insights. Social data will tell you how users are engaging with your content on social networks – shares, conversions, likes, comments, etc.So, what is it exactly?Content. From your followers, consumers, industry, competitors. Positive or negative, there are insights that will fuel decision making. Steering your business in the right direction.I recently published a case study about French FMCG brand – Bonduelle – who tackled its own heap of data, with huge success.How you can use social media dataOnce you’ve turned your heap of social media data into actionable insights, what can you do and which teams will benefit?Okay, quick answer. All teams in your company will benefit – sales, marketing, HR, product, PR, IT. Don’t hog your data!Audience targetingSocial data will reveal where your followers are in the world. The predominant countries. The languages they’re speaking. The social networks they favor. Their jobs. Messaging can be styled to suit recipients. An email to a C-level, would require a different style as to one sent to a lower-level employee.Lead nurturingSocial media data will show you the click-through and open rate of your email campaigns. Which are working, which are failing. What topics are resonating. Where conversions are originating.Personalize your salesShare your social data with your sales team and watch them go crazy with personalization. The team can track consumers’ behavior and reach out for one-to-one chats.Create content that gets readYou’ll learn what topics consumers are engaging with, what trends your prospects are chatting about. You can then create content around these subjects and engage better with your audience. Where they’re sharing content and their interests.How do you collect social media data?Tools like Twitter Analytics, Google Analytics, and Talkwalker social listening, will track and analyze your social media performance, pulling out all the data you need – and then some.Don’t miss out on this crucial information. If your data lives in a silo, it brings nothing to the table.Check out my blog post – How Bonduelle turned social media data into actionable insights – for more detailed information about what you can gain from social media data. Plus, there’s the Bonduelle case study, if you’d like to see a big brand tackling its heap of data.I hope this helps you out