The saying originated from the Morton Salt Company. They used it in an ad to sell salt. They were looking for a slogan that could promote their salt that poured freely even when the weather was damp. They decided on the now famous umbrella girl. They first tried out "Even in rainy weather, it flows freely," but they found it to be too long. They tried the proverb, "It never rains, but it pours," but it sounded negative. They eventually settled on "When it rains, it pours."This slogan and the umbrella girl became the company’s trademark ever since. You can read more from their website History of the Umbrella Girl
OH honey.I had an amazing concept, but sadly, this year I won’t be able to celebrate Halloween because my friends will all be away.So, get this, it’s a double dark spooky ooky reveal ok? This is a costume in a costume.My first costume is this:Yaaas madre, it’s the ghost thing from Chihiro’s Journey. It’s an effective costume because: A) it’s literally just a black sheet with a white mask on it;B) everyone knows Chihiro’s Journey; C) It’s spooky! uuuuuuuuuuuuuuh black sheets are scary because you never know if they’re dirtyyyy uhhhhhhhhhhh;But wait, there’s more. My gay ass needs drama, mama. A black sheet wouldn’t be enough to satisfy me.So, I’m at the party (A gay party, obviously, because I can no longer inhabit among the straights). My black sheet obscuring all my sexy body and glamour. I am called to the stage, the voting for ‘Best Halloween costume - 2017” is starting. The host is asking the masses to clap for each costume present, whoever gets the louder reaction from the public gets the crown.I want that crown girl, I’m the spookiest person in this gay coven.I’m not going to lose to some cheap ass 3 dollar vampire mask. This isn’t Twilight. Not on this time and day, no sir.The host approaches me, the public goes insane, they love a mask that pulls on their nostalgic strings. But wait- What’s this? I’m spinning. Everyone is flabbergast. “What is he doing?”As I spin I remove my 1st costume and beneath it:GIRL, I’M BABASHOOK!!!Everyone loses their minds, some people fully die of heart failure, sirens are blasting and ambulances are arriving. Pants collectively and automatically drop to the ground, knees are shaking, girls are sweating, fans are waving in a gay manner, everyone screams, it’s complete and utter chaos.I obviously get crowned, not just because my costume is the best, but because I provided people with what they wanted: drama, mystery, betrayal, magic.Sadly, none of this will come to pass because my friends are assholes and don’t understand the magic of Halloween. I’ll probably just spend my night watching Hocus Pocus.
On top what Morton Gelt wrote,I found this chart Spices and Their Costs in Medieval Europe which details (among others) the price of salt in 15th century London. You can also read an essay titled "Salt and the evolution of money" by David Bloch
“When it rains, it pours” was an advertising slogan for Morton Salt in the U.S., a twist on the old English proverb, “It never rains but it pours.” The slogan meant that Morton Salt would stay dry and come out of the box or shaker perfectly, even when it was raining outside or humid inside. The product packaging featured the tagline “Morton Free Running Salt. It Pours.”An image of a little girl with an umbrella was created to go with the slogan, which was trademarked by Morton and debuted on November 6, 1914.“When it rains, it pours”…It dates back to 1911, when the Morton Salt Company developed a new breakthrough in table salt technology.Until then, most table salt was sold in a raw, coarse-grained form that clumped and caked when rainy weather made the air in a house even slightly humid.The Morton food scientists solved this problem by reducing the grain size and adding a small amount of magnesium carbonate, an anti-caking agent.As a result, the salt didn’t cake and clump. It could be poured or shaken out as nicely as dry sand, even when it was humid indoors due to the weather.The Morton execs asked their ad agency – the renowned N.W. Ayer & Son firm – to create a catchy ad slogan for this new and improved salt.Morton rejected a couple of initial slogan ideas, but the Ayer admen eventually came up with a winner: “When it rains, it pours.”As expected, American consumers, who previously had to put up with inconveniently clumpy salt when the humidity was high, understood exactly what the Morton slogan meant.The original proverb It never rains but it pours had a negative connotation, suggesting that when troubles come, they come one after the other.
••how hair gets color••Hair gets color from melanin pigment melanocytes pigmentthere are 2 pigments dark eumelanin and light phaeomelanin so in this case they blend together to make wide range of colors and gives our hair colors••Reasons for turning hair white••HereditaryHarmonal imbalanceAgeUsing wrong hair care productsClimateOver exposure to sunImproper dietMedical conditionDeficiency of vitamin B 12StressHypothyrodismReduced melanin pigmentNot taking proper care••Powerful remedies for turning white hair to original color••We need to balance melanin level in hair naturally .Scientifically there are some components like ricinoleic acid , catalase etc which helps to slow the process of white hair.you need to apply hair mask, oils etc containing such components.••remedies••Massage hair by hair oil leave it overnight for deep nourishment to hairEat sesameHair pack -Aawla powder and fenugreek poder soaked overnight in iron vesselCurd and gram flour packApply onion juiceCover your hair in sunHennaEat balanced diet containing hair superfoodsLive stress freeHave patience :)Subscribe me on you tube channel cocoa sonaliofficial for more hair care videos
There are a number of reasons, most often brought about by a combination of external cultural changes and shifts along with internal company shifts that now warrant ensuring that the company is NOT being pigeon-holed into "something from its past." An important reference many companies use as a checklist for rebranding can be found here: How To Rebrand: 19 Questions to Ask Before You Start -- or you can tak advantage the Slideshare presentation: How to rebrand: 19 Questions to Ask Before You StartLastly, you may also find a very useful before-and after-study here which shows the results from a well-planned and effective rebrand: Before And After Branding Examples by David Brier