What are some examples of great marketing?
ID Idly-Dosa Batter.In Southern India, there’s a dish called Dosa. They’re well described as a thin salty pancakes. They taste amazing with the right sides and if you’re anything like me, you can’t have enough of them.They come with one problem. The batter takes hours to be made.So one day, this man named P C Mustafa came along and decided to sell ready made Dosa batter.He managed to do it well for a few months, but it never took off purely because people didn’t trust that a storebought item would be as hygienic or safe as something you produce inhouse. Pretty valid claim. So Mustafa was at a loss of ideas. It’s easy to gain money or fame, but you can’t gain trust with such ease. Trust is simply not very easy to gain.So Mustafa came up with the best idea ever.He said to the world “I trust you regardless of whether or not you trust me.”He bought refrigerators, fitted them with boxes to collect money in, added signs and called them ID Trust Shops.The idea was that you’d take a pack of batter from the fridge and pay when you have the money. There’s no shopkeeper or watchman to make sure you play nice. There was nothing stopping you from taking a pack without paying. Hell, there was nothing stopping you from walking away with the box of money.The business worked on trust.So the question was if it worked or not.It was a grand slam home run. People loved the idea, ID took the place in Indian households as a brand you can trust and believe in. I remember my mother approving of the company despite how concerned she normally is about what her family eats.ID produces 35,000 kg or 77161 pounds of batter every day.The chairman of ID met Bill Gates not too long ago and he still manages to be a very down to earth guy. I played soccer with him about 6 months ago.ID is a company that went from selling batter on the sides of streets to being synonymous with Dosa batter, all with one marketing strategy.
What are some of the most interesting little-known things? For example: fast food restaurant ketchup cups are expandable.
Some of the Most Interesting Little Known Things are:Coca-Cola was originally green.It is possible to lead a cow upstairs but not downstairs. Hawaiian alphabet has 12 letters.Amount American Airlines saved in 1987 by eliminating one olive from each salad served first class: $40,000.City with the most Rolls Royce's per capita: Hong Kong.State with the highest percentage of people who walk to work: Alaska Percentage of Africa that is wilderness: 28% Percentage of North America that is wilderness: 38%Cost of raising a medium-size dog to the age of eleven: $6,400Average number of people airborne over the US at any given hour: 61,000Percentage of Americans who have visited Disneyland/Disney World: 70%Average life span of a major league baseball: 7 pitchesIntelligent people have more zinc and copper in their hair.The world's youngest parents were 8 and 9 and lived in China in 1910.The youngest pope was 11 years old.Iceland consumes more Coca-Cola per capita than any other nation. First novel ever written on a typewriter: Tom Sawyer.In the 1940s, the FCC assigned television's Channel 1 to mobile services (two-way radios in taxicabs, for instance) but did not re-number the other channel assignments. That is why your TV set has channels 2 and up, but no channel 1The San Francisco Cable cars are the only mobile National Monuments.The only 15 letter word that can be spelled without repeating a letter is Uncopyrightable.Did you know that there are coffee flavored PEZ?The reason firehouses have circular stairways is from the days of old when the engines were pulled by horses. The horses were stabled on the ground floor and figured out how to walk up straight staircases.The airplane Buddy Holly died in was the "American Pie." (Thus the name of the Don McLean song.)When opossums are playing 'possum, they are not "playing." They actually pass out from sheer terror.The Main Library at Indiana University sinks over an inch every year because when it was built, engineers failed to take into account the weight of all the books that would occupy the building. Hope you guys enjoy this:) Source:http://www.gambino.com/funstuff/...
What are the best answers for "Why should I hire you"?
Following happened last week during my interview for internship at Microsoft.A little background - It was the third round of interview, which was the HR round. I had performed well in previous two technical interview rounds. But being a non computer science student with no experience with any projects or internships in programming, I had faced my difficulties in answering questions that demanded previous projects/experience.Interviewer - So, Sumit, this is the final question for you. Why should we hire you? Why Microsoft?Me - *thinks for a moment* Sir, shall I give you the answer that I prepared or shall I give you an honest answer?Interviewer - I can listen to them both.Me - I will start with the one I prepared. Sir, you should hire me because even though I do not have any prior experience, I do have the ability to learn and perform. And whatever would be expected of me at Microsoft, I would certainly deliver it with my best abilities and hard work.Interviewer - Impressive. And what’s the honest answer?Me - Sir, 19 years ago, Microsoft created a game named Age of Empires. I am sure you have heard the name. And it’s more than just a video game. It actually requires you to think analytically and come up with the best combinations and timings of your army units to win. Sir when I was really depressed last year, I used to play this game day and night. I used to look up to this game as a challenge. I did all the research, I knew all the civilizations and the best algorithms for all the maps. Sir, not only this game saved me from doing something stupid, it also kept my analytical thinking alive. Had I taken some other bad habit to vent out my depression, I would have thoroughly screwed my life. Sir, I want to create something so simple and yet so amazing like that game. And that’s why Microsoft should hire me.He had a wide grin on his face by the time I ended my short speech.Interviewer - Sumit you are certainly creative. Any questions for us?Me - Am I selected?He gave me the most wonderful smile and said “It’s a yes from my side, we will just have to look at your technical rounds performance.”And later that evening, my friend Ayush Tabhane woke me up from a deep sleep after a long day as he shouted “Microsoft results are out. You’re selected!!!”