What are some creative mobile marketing strategies?
With the drastic increase in the number of mobile users over the past few years, there is a huge potential for marketers to leverage mobile technology in executing their marketing strategies and ad campaigns.Some of the most creative applications of mobile marketing that I have seen are as follows:Experiential marketingImage SourceCustomers are now more focused on the shopping experience rather than just the product quality and benefits. If you want the customers to consider you for future purchase decisions, it is important to provide a memorable experience to customers irrespective of whether they make a purchase or not.NFC MarketingImage SourceNFC marketing is a proximity marketing channel used to interact with a location or a physical object at a small distance. NFC tags/stickers are embedded on OOH displays or products. NFC technology enables a seamless exchange of information with just a tap. Let’s discuss what NFC technology is, how does it work & how can marketers leverage it.QR Code MarketingImage SourceQR Code marketing is a proximity marketing channel that leverages quick response (QR) codes to bridge the gap between offline and online channels. These QR codes are put up in strategic locations for consumers to scan using their smart phone and access information about the product, brand or offers.Beacon based Proximity marketingImage SourceProximity marketing is basically location based marketing strategy where you funnel in new customers based on the idea of geo-targeting. Geo-targeting is basically sending in location based offers to engage with customers at the right time.Personalized marketingImage SourcePersonalized marketing plays a significant role when you want your customers to feel like a part of the brand and increase brand loyalty. Creating personalized ad campaigns for mobile marketing definitely helps here.
Why has segmentation been a successful marketing strategy for Nokia?
Well guess Nokia has stormed the market and become the leading Mobile handset brand in the world. What is important to know is that Mobile operators have introduced various charging schemes for different segments of the market and second hand phones startted going cheap. When Nokia identified this, they started producing cost effective phones to lower end market and added several features to other layers - and also the most important is that they made it userfreindly than most other phones after lot of research. Also came up with phones in several languages - the latest addition is Singhalees - where only 20 million in the whole world would speak - but yet they wanted the market share - That is there success.
Which is better mobile marketing strategy for local business, mobile websites or native apps?
Local businesses have limited reach in terms of brand name and awareness. Having a mobile app is a considerable cost to incur and will have limited benefits; only those people who are well acquainted with your brand might download it. A mobile website is the best and most cost effective option. A good mobile optimized website is just a start to creating awareness about your business. It is your call whether you want a:Responsive website (fits all screens)Adaptive Website (designed for every mobile device separately)To explore details about various types of mobile websites with their individual pros and cons, and best practices, refer to the article:Mobile commerce best practices for converting mobile visitors into customersA good way to start promoting your business online is local SEO that will bring you visibility through local classifieds and directories.You can also promote your business through AdWords if you feel that alot of people will look for your services on search engines. It is not necessary to have a mobile website to promote your business on the web. What you can do is start with AdWords Express till your website is mobile ready.This option is especially useful for local restaurants, bakerys, etc.Google AdWords Express - Easy online advertising by GoogleMobile ads will also have limited benefits. You can instead tie up with daily deals websites who have mobile apps. They can better reach your customers with real time updates.If you still feel that your business needs a mobile app to reach out to maximum people, then you have the choice of 3 platforms:Native appHybrid/ Cross Platform appWeb Based HTML5 App (most cost effective)This post can help you in choosing a platform based on your business needs and budget:Native/Web/Hybrid - How to Choose a Mobile App Development Platform?
What is the best mobile marketing campaign?
Hello!There are several ways to drive downloads of your app. It generally is all about promotion and increasing rankings of you app.Here are the most important:1) ASO – app store optimization. That’s very similar to SEO but narrows down basically to App Store by Apple and Google Play.The first aspect here is improving findability of your app by researching, analyzing and selecting proper keywords.The second is improving the very page of your app. That includes an icon, screenshots and information. Also, having positive reviews and high rating is crucial for raising the number of installs. Also, AppStore and GooglePlay consider ratings in ranking apps, which is why reviews may come useful too. Today buying reviews is getting more and more popular as a way of promotion. Our service FewReview may help you with that!2) One of the most optimal ways is just simply buying traffic. Google AdWords, as well as advertising on Facebook and other social media may make your number of downloads rocket.3) Moreover, there are many sites that specialize in writing reviews for apps. Check out 148apps.com, apps4review.com, TheiPhoneAppReview.com, androidapps.comand many many others. You can try to buy an article about your app here. Paid articles might be too expensive for a small developer, however some sites even make reviews for free, because it’s the content their sites actually thrive on.4) Engage your audience! Start your pages on Facebook and other social networks and communicate to your potential users via it. Integrate your app with social networks is also efficient. Remember: word-of-mouth is the best type of advertising!