What to expect from a college marketing class?
Basically, marketers try to find ways for companies to stay ahead of the game when it comes to putting their products/services in the hands of consumers. Here are some questions your prof might ask: - Why would Doritos be willing to pay $2 million for a 30-sec. advertisement during the Super Bowl? - Why are companies increasingly using social media (Twitter, Facebook) to reach their audience? - If all the students in this class had the same pen, and had to sell as many pens as they could, how would they do so? Aside from theoretical concepts, there are no right or wrong answers as long as you are able to support your point. At the college level, marketing classes are there to give you a "big picture" of the marketing world - an introduction to the topic, if you prefer. You usually won't get down to the nitty gritty until you get to university. Normally, an introductory marketing class will help you answer the following questions: - Products vs. services: What differentiates both? - Marketing mix: How are products marketed? (Product, Price, Place, Promotion) - Life cycle of a product: How long should a product stay on the market? - Consumer behavior : What motivates people to buy what they do when they do? As a marketing major in university, I find it all very fascinating. Classes are usually very interactive: since the field is constantly changing, teachers will usually draw from real life products/services - some you will definitely relate to regardless of what field you plan to go into. Hope you enjoy your class - I'm sure you will :)
What is Fashion Marketing? ?
It may be up to the designers to send the hottest trends and styles strutting down the runway, but without the hard work of fashion marketers, no one would ever actually buy their clothes. Pursuing a career in fashion marketing means learning how to move designer label clothing from showrooms to customers' closets. Find out more about the interesting and exciting opportunities within this field, and how to land a glamorous future in fashion marketing. Fashion coordinators and merchandise planners work to create a unified look in retail stores, design houses, or fashion magazines, while visual merchandisers are responsible for designing in-store and window displays to attract customers. A fashion buyer or assistant buyer uses his or her keen eye for style to select and purchase apparel and accessories from designers, manufacturers, and wholesalers for retail sale. And, if you're more the entrepreneurial type, you may want to consider opening your own boutique, where you can cater to a very specific clientele. In spite of the wide variety of career opportunities in the fashion marketing industry, the number of jobs in clothing, apparel, and accessory stores is expected to have a more sluggish growth rate than average through 2012. This means that to stay on top in this competitive industry, you need to build an even stronger foundation. It is important to have a college education, and either an associate or a bachelor's degree will suffice for most employers. Ambition, talent, style-sense, and marketing skills are also a necessity for fashion marketing success. If you land a job in the field, you can expect a starting salary of around $20,000, with the potential to earn as much as $100,000 a year. Overall, the perks outweigh the challenges in the spirited and sometimes cutthroat world of fashion marketing. So, if you think you've got what it takes, start by doing your research and learn more about a career in fashion marketing and merchandising.
What percentage of your target market can you expect to hit?
I know this is a pretty broad question, but a broad answer would do the trick for me. If you've identified 100,000 people who might need your services, how many of those people can you ever expect to get in the long run? Would 10% be dreaming too big?
Marketing Entry level Salary?
You have an M.A. in marketing or an MBA with a focus in marketing? In either case, if you have at least 3+ years of work experience prior to your master's, you should come out making 90K+ at the least. Without the prior work experience but with the advanced degree, you should expect at least 70K. Although, I can't imagine why you'd go back to school for a business-related degree without having some solid work experience first; that's like playing sports without ever exercising - you can still play, but you won't be the best on the field. It also sounds like you want to go into advertising and be in client services. If that's the case, even with your master's degree, you might expect anywhere between 40K-80K at the start. Good luck.