Facebook has an embedded algorithm that keeps track of how you interact with your friends and then sorts accordingly. SourceWhile the exact ranking algorithm is secret, it does consider the following factors:How often you visit your friends' profilesHow often you click on your friends' linksPhotos/tags in commonCommon groups / associationsMutual FriendsHow often you search for friendsRelative popularity (how popular your friends are amongst your mutual connections)So, the actual sorting is not random, but rather carefully crafted to facilitate interaction and site engagements.Source: "According to Don Dodge on The Next Big Thing in his article “How does Facebook decide which 10 friends to display on your profile?” he states:“The list of friends displayed changes slightly every time you visit your Facebook page. It appears random, but it isn’t. Facebook says they use an algorithm that takes into account the people who interact most with you publicly. Things like posts they make on your wall, photos where both of you are tagged, events you both attend, comments on each others posts or photos, etc.” "
Hi, I'd guess Facebook is not legally allowed to give you such info, as it would be a disclosure of personal information. Facebook gives you an access to their data pool where the information is hashed, but cannot give you info on each and every person that clicked or converted on your website. So the way of figuring out exactly who clicked or converted is where all the fun starts. Facebook already gives some information in their ad reports (go to the Ad Manager, https://www.facebook.com/ads/man..., and click on Reports on the left-hand sidebar). You can then edit the columns and split the information by 'age', 'gender', 'age and gender' or 'location' - this would give you some information on the best performing demographics. About the interests, instead of targeting a broad audience, you will need to split it up into as many smaller audiences as possible and put them into different ad sets - this will allow you to split test each of those interests and identify those that are converting. Every day I am split-testing the visuals, ad copy, interests, ad placement and other things to make sure I have them optimised as much as possible. You can then track the individual link ads by using the Facebook conversion pixel or just attaching the UTM parameters to each link and analysing the information in Google Analytics. Yes, that requires a lot of effort, but no-one ever said that online advertising will be easy. :)Hope that helps!Adomas
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I think the reason for this is if the person who's account has turned into “Instagrammer” is because they haven't verified their phone number/email address for a long time. I have one of my friends accounts and this just happened tonight, I went on their account to see if they had blocked me but it took me to a screen where it says “keep Instagram safe" and then their phone number and something about a confirmation text.