How much should I charge for a marketing strategy?
There are two types of marketing strategyThe first you define an organisations market position and desired market move along with diagnosed challenges, help product/service formulation, create a value proposition that delivers sustainable competitive advantage, educate the client in methods of creating a new market niche or a method that deposes an existing competitor and adds substantial commercial value, executes well and creates a brand that is sought by the customer. The second is a bunch of marketing tactics, a strap line, an advertising budget, a website, calendar with attached to-do list. The first is worth at least $100,000 to any rapidly growing business and is difficult to deliver. The second is worth $1,000 and can be delivered by almost anyone. The second isn't technically a strategy when compared to the dictionary definition of the term "strategy" although it's commonly labeled as being a strategic plan in an attempt to increase its importance.
How much should I charge for marketing services?
A delicate relationship of friendship and hence you are in dilemma! Well to facilitate your decision you can consider the following:1. What you would have charged if he was not your friend. Try to give some benefit here.2. You should see the profit margin out of sales. A 10% on profit could be one thing or say 2-3% on sale you generate for him/her.3. Trends in the sector could be a guiding factor and discounting added benefit you will like to offer to become " a friend in need is a friend indeed"4. Be practical and make it clear friendship is personal and business relationship is professional.
How much should I charge for online marketing services?
There are three ways you can decide on your rates:1. Value of Service: Try to decipher how much value are you going to create for your customer. How much profit are they going to make using your services? If your SEO services can bring him $1000 a month, you are justified to ask anything between $200-$500 depending on your ability to deliver the results.2. Pay Per Performance: This works just like the one above except that you ask for the money after the results have been obtained. Works with SEO and PPC.3. Competition: Based on your how much your strongest competitor charges, you get a fair idea about how much you should charge. If the competitor has not disclosed his pricing on his website, then approach him as a client and ask for his rates. Yes, I know it sounds sneaky ;)Now it's not necessary that you charge the same, you can lower your rates a bit till you get a foothold.
How much should I charge for a marketing consultancy fee?
My answer comes with some assumptions:you’re working mainly for small and medium sized businessesfor these clients you are basically a ‘general purpose marketing manager’, but not an employeeprojects are objectives basedprojects are a mix of strategic (analysis and planning), tactical (think up communications campaigns) and operational (e.g. write copy, plan advertising, shoot webcommercial) interventionsprojects may take as long as a yearMy recipe for the above is to use a fixed monthly fee for 12 months and work for about 8 clients at the same time. This way you will stay afloat financially and be quite independent from individual clients (which is good for them as you can be brutally honest in your advice, if the situation calls for it).Financially it looks like this:I wrote a Quota blogpost on the subject if you’re interested in more detail.
HELP!!! How much do I charge as a Marketing Consultant?
Don't let these individuals here that state if you don't know then you shouldn't be in the business. You have to start somewhere and hats off to you by going after a big company. Walk in there like you own the place, full of confidence. Tell them you charge $500.00 for the presentation and $125.00 an hour for the execution. Give them nothing without money in hand. You don't work for free ever and never give free consultations. Charge like an attorney and people won't mess with you and you will attract clients who won't still you.
How much should I charge my client as a marketing consultant?
As you are probably aware, the pricing structure for any marketing services can vary greatly. The answer to your question relies on how much experience you have, and what kind of value you can add for your client.One of the best pieces of advice I received on this topic, is that it’s up to you to determine whether you are a Porsche or a Pinto. In other words, do you offer upscale services, or do you make money on volume?Some questions to consider:What are the main services you offer?What can you do to add value in any client exchange?What kind of experience do you have in similar situations with previous clients?What are other companies within the industry charging?What can you do different/better than those competitors?The more you can think along those lines, and the more you can differentiate your offering, the better off you’ll be. Once you figure out your spot in the market, you can better determine how to charge.If you don’t have a whole lot of experience, maybe you need to start out lower, and work your way up. But pay attention as best you can, to what your value is to your clients.For example, I started off at $35 an hour for my copywriting services, and I’m charging more than that, now. My clients have been largely happy with the work I do, and the value I provide.Hope that helps!Matt
How much should I charge if I make freelance digital marketing projects?
For SEO ( On-Page and Off-Page), charge 30 $ You can get high if you want, because you need intensive research on keywords, LSI keywords, and put them in SEO. And creating some events, forum, and blog is a tedious tasks.For PPC, charge 25$ per campaign. These campaigns need money, obviously.For SMM, charge 30$ per Social Media PlatformAnd yes, for paid marketing, add 20$ extra.I know it is too much, but isn’t. You need to indulge yourself deep in your projects giving your 100% on each field of DM.
How much do digital marketing agencies charge in india?
Digital marketing agencies in India can charge you anything - their profit margins usually ranges from 25% to 300%. And trust me, this is the actual range where they play.I’ve read other answers for this question and I think they together provide appropriate answer to this question. But just wanted to add “my bit” here.Service requirement & urgency - You may be charged high or low depending on the services you avail and the urgency. If you want something to be done asap, you need to pay the price.Size & nature of client - The richer you’re, the more your spending capability. Although all companies have a bouquet of prices/services to offer, they may charge you more or less in terms of tailored services.Digital marketing company’s reputation - If you’re going to Neil Patel, he will definitely charge you more that what I will charge to my clients. Experienced companies and professionals will charge you more but you will get a surety that you’re in the right hands.Below is the price range that gives you a rough idea of digital marketing cost in India. This can be considered as an industry average which any good agency will charge you, the rates could be lower also depending on the competition -Website design & hosting - INR 5000 to INR 2,00,000 per yearBasic SEO - INR 1000 to INR 10,000 per monthAdvanced SEO - INR 15,000 to INR 1,00,000 per monthSocial Media Marketing & online reputation management - INR 5000 to INR 1,00,000 per account per month (account = Twitter, Facebook, LinkedIn etc.)Blog writing - INR 500 to INR 5000 for a 500 words blogSearch Engine Marketing - INR 5,000 to INR 50,000 per month for account setup, monitoring, re-targeting and maintenance - ad expenses extraEmail Campaigns - INR 1000 to INR 20,000 per email design & setup - email service charges extraLanding page setup - INR 3000 to INR 10,000 per landing page - hosting charges extraAbove listed are only a few of the services that digital marketing companies offer you and they can customize it per your needs.