TRENDING NEWS

POPULAR NEWS

What Is The Meaning Of Crn

Could someone provide me with a list of Venetian surnames and personal names?

It would help if the list of names came from the 16th century in particular, but only if it is at all possible. Lists that provide meanings and etymologies will be much appreciated.

What does it mean if a black moth comes into your house after someone died?

So someone murdered my grandmother on new years day and then my family flew out to Guyana (South America, where she lived) so after the funeral, the whole family went to my grandmothers house and all the cousins including me and my brother were sitting in my grandmothers living room. all of a sudden, a big black moth came in the living room and flew in all our faces. I heard that a Blake moth represents death. do you think this is my grandmother watching above us? because I've never seen a moth around my grandmas house ever since that night. do you think she reincarnated into a moth? I'm Muslim so idont know.. people who will say negative things don't even bother answering . I'm just asking if these things are real. I'm just a 15 year old girl, that wonders. lol

Customer Relationship Management (CRM) ?

CRM can be defined as a frame work to identify, attract, satisfy and retain profitable customers by managing effective relationships in order to achieve increased and guaranteed profitability. This is where the company focuses on building long lasting relationship only with profitable customers by giving financial and social benefits. And also CRM advises firms to ignore unprofitable/less profitable customers and focus only on high profitable customer who will have long term relationship with customers.

Role of the marketing has changed during the past decade and marketers focus on CRM rather than individual transaction oriented customers due to many reason such as globalization, increased competition, short product life cycle.
There are 04 aims of CRM

Focus on long term profits- CRM focuses on long term profits and it ignores the view of acquiring customers for single transaction to earn a little profit at present. Company should spend for the profitable customers and serve them better at the expense of present profits to earn long term profits in the future.
Retention of customers- It is proved that the retention of existing customers is cheaper than attracting new customers. Attracting new customers involve high cost such as advertising but retention cost such as serving the customer is considered to be less. But many firms fail to recognize this and refrain from retention strategies.
Customer welfare at profit- CRM says that the chosen profitable customers should be served at the expense of present profits which will bring better profits in the future through a loyal customer base who will not switch to competitors. Company should provide welfare/services to customers and build long lasting relationships with customers and loyalty should be built from basic level to a partnership level.
Developing the strategy- CRM should be incorporated in to business and marketing strategies to yield better results and entire organization should be dedicated to serve profitable customers at the expense of profits today to earn better profits tomorrow.
Point to note is that CRM is not a new concept to the business world but use of CRM has increased during past decade.

To read the full article please visit:
http://www.tutebox.com/business/customer...

TRENDING NEWS