Algebra question:During a one-month promotional campaign, Fran's Flix gave either a free DVD rental or a 12-serving box of...?
During a one-month promotional campaign, Fran's Flix gave either a free DVD rental or a 12-serving box of microwave popcorn to new members. It cost the store $1 for each free rental and $2 for each box of popcorn. In all, 72 new members were signed up and the store's cost for the incentives was $120. How many of each incentive were given away? There were blank free rentals given away to new members There were blank boxes of popcorn given away to new members Thank you!
My company is new to content marketing — where do we start?
Content generation mау ѕееm simple еnоugh whеn you’re just іn thе beginning stages оf уоur content marketing strategy. Hоwеvеr, whаt happens whеn уоu start running оut оf ideas? Whаt аrе уоu going tо dо then? Whеn thаt tіmе соmеѕ, уоu саn uѕе thеѕе 3 simple techniques tо generate tons оf content ideas quickly.1. Whаt аrе уоur competitors doing?Keeping tabs оn уоur competitors іѕ important. You’ll know whаt thеіr latest products аrе, уоu саn identify аnу upcoming threats tо уоur business, аnd you’ll know probably know thе latest news іn уоur industry.Fіnd оut whаt they’re doing аnd whу thеіr customers like doing business wіth thеm. Browse thеіr website, thеіr blogs, thеіr social media accounts, thеіr forums, еtс. Sее іf уоu саn рut уоur оwn spin оn things аnd thеn create new content оut оf thаt information.2. Make bold predictionsYоu саn check thе latest trends іn уоur industry, аnd try tо foresee thе future based оn thіѕ trend. Yоur bold аnd interesting opinions wіll bе thе talk оf thе town, especially іf уоu gеt іt right! Whеn you’ve established уоur brand аѕ a thought leader іn уоur niche, thеn it’s okay tо make еvеn mоrе bold predictions (a.k.a. educated guesses) аbоut thе future.Questions like whеrе уоur industry іѕ headed, аnу upcoming trends уоu think іѕ going tо happen, what’s going tо gеt left bеhіnd, аnd ѕо muсh mоrе. Of course, уоu can’t exactly ѕее thе future, but іf уоur predictions соmе true, thеn you’ll оnlу bе cementing уоur status аѕ аn industry leader.3. Whаt аrе people asking?Thеrе аrе plenty оf question аnd answer sites оn thе Internet. Thе tор оnе right nоw іѕ Quora, but Yahoo! Answers ѕtіll remain popular tо thіѕ day. Thеrе аrе аlѕо plenty оf forums уоu саn browse аnd industry-specific pages аnd groups оn Facebook аnd оthеr social media channels. If уоu kеер уоur ear tо thе ground, you’ll fіnd plenty оf questions (and answers) уоu саn uѕе tо build уоur content оn.Yоu don’t еvеn hаvе tо look vеrу far tо know whаt people аrе talking аbоut. Yоu саn gо оvеr уоur blog’s comments аnd check іf anyone’s shared ѕоmе interesting tidbits. Yоu саn еvеn ask people оn уоur mailing list tо tell уоu whаt kind оf content thеу want tо rеаd оn уоur website! Mаnу people wіll bе happy tо share іf уоu ask nicely.I hope this helps!
How should I Start the AdWords campaigns for my website? Should I go for branding at the start or for promotions?
Starting the adwords campaigns for your website is very Easy. Go to Google Adwords and set up an account there. Please note that this can be done only through a gmail account which is not associated with any other adwords account. Once you have created your account, you can Goo for Adwords Express ( which is for smaller businesses) or go on setting your first campaigns. Start with one campaign and one ad-group with fewer keywords till you are comfortable with adwords.You can also contact an PPC Company like InstaDigit to help you on this.Branding: Initially you can decide not to go into this as it is extensively budget oriented.
How can one start an email marketing campaign without subscribers?
Starting an email marketing campaign without subscribers is pretty simple. Pick whatever service makes the most sense to send the email, I like MailChimp, and then add subscribers.So the real question then is, how do I grow my list subscribers?Option A - you can buy (not recommended), rent (better), or mine email addresses to add to the list yourself.There are a number of challenges with this approach. The obvious one being people didn’t sign up for the email and may not appreciate receiving it.If you do this you need to ensure you have an easy way to unsubscribe and that you are very good about writing content that is value-add, i.e. industry trends, useful articles you found, etc.One of the bad things that can happen if you don’t get this right is you will get flagged as a spammer.My personal experience running cold email campaigns to some of the customers from my previous startup are mixed. I’m not a huge fan of option a.Option B - build your own listThis takes time, but there are plenty of great examples of people doing this very successfully.This typically needs to get coupled up with a content marketing strategy, i.e. you are offering great content and want to entice readers to sign up to get more.Some ideas:Use an Exit Intent - popups that offer something when people are leaving in exchange for signing up to your newsletter. These are annoying but surprisingly effective. Here’s a blog I wrote about Exit Intent recentlyUse Squeeze Pages - simple forms that are targeted to a specific piece of content with a corresponding offer, e.g. PDF download. These are typically links in existing content like “Click here to get My 10 Best Recommendations for …”Use advertising - I see a lot of this on Facebook ads - basically using Facebook ads to get eyeballs to content with the goal of converting them into an email list. The problem with that is that it costs money. But having signed up for a few I can verify they work!full disclosure - this is a problem space my not yet launched new startup is working on. Things like exit intent, welcome mats, integration with Medium, targeted links, etc. all designed to help convert people around the edges. List building being part of that.Rob
How can I start content marketing for my business on a shoestring budget?
Starting content marketing doesn’t need to cost much—but what you don’t pay in cash, you’re going to pay in time. So if your budget is tight on funds, that’s fine. But if it’s also tight on time, you may run into some trouble.The best tip I can give is to start with a plan. Yes, you can start content marketing by just throwing out a few blogs. And many people do. But if you start with a solid plan, you’ll be ahead of the vast majority of your competitors.It’s like a free boost, and it doesn’t take all that long.Here are the 10 steps I recommend for creating a content marketing plan:Create buyer personas.Be able to articulate your brand message and voice.Research your competitors to see what they’re offering.Find a content niche where you can offer something your competitors are missing.Do keyword research to determine how visitors are finding your site and what they’re looking for.List at least 25 ideas for engaging blog posts (be sure that they have attention-grabbing titles).List at least 5 ideas for content upgrades that can serve as lead magnets.Draft an autoresponder for your lead magnets.Create a social promotion plan.Create a link-building outreach plan.If you can do that, you’ll be set with a solid plan and you can start your content marketing with confidence. (Of course, you’ll still have to follow through on that plan!)I actually wrote a post on this topic where I walk you through how I completed every step in the plan for my own blog. It’s called “Don’t Start Content Marketing Without This Checklist!”Check it out if you want to see what it really means to go through each step, and then use those steps to launch your own content marketing.
How can we improve our link building campaign?
If you want to increase your site traffic, SEO and content promotion is the best way to accomplish it.SEO is all about the content you create and how you promote it. Without the necessary promotion, your website or blog will just get lost in the mix.No matter what niche market you are in, it’s extremely important to know your audience and what type of content they want. This will help with SEO and ranking for long tail keywords that your audience is likely typing into Google.Also make sure you niche down as much as possible, as this is where you are going to find opportunity and be able to potentially establish your site as an authority and trusted resource for information.If you want to improve your site’s SEO and make your content better than what’s currently out there, it’s all about the content creation and content promotion plans you have for your site. These are the two most important things to remember.CONTENT CREATION - Only create great content that provides real value and is better than what’s currently already out there. Google your competition, see what type of content they have, then create something better and be sure to include stats and visuals when possible.CONTENT PROMOTION - With over a billion active websites and blogs online, there is already way too much content out there. Without the necessary content promotion, your site is just going to get lost in the mix. You need to continually promote your content to new audiences.To better explain all of the above and how you can use such methods to increase traffic on your own site let’s cover the many components that go into a great marketing and branding plan to grow a website or blog. Not only will content creation come into play, it’s also how much effort you put into your content promotion as well.In the world of blogging, this can be done in a number of ways.We are currently using the following methods to increase traffic, backlinks and exposure to our sites:High quality blog content, case studies and tutorialsSocial media to connect with new audiences and share blog contentThe creation of shareable content like infographicsGuest blogging and article contributions on other sitesCreating expert round ups of other top bloggers and industry influencersGetting interviewed on other podcasts and running a podcast of our ownIf you implement these tips into your own marketing and content creation efforts you should see continued success.