Why do most consumers not buy products directly from manufacturers?
Most manufacturers aren't interested in selling directly to the public. Their core competency is manufacturing, not marketing, sales or customer service. Selling directly to customers means you need to meet the needs of buyers. If those buyers require a store front, support through the buying process, ability to pay in cash, or other typical buyer needs, the manufacturers may not be the best companies to serve them. Porter's value chain (see below) helps to explain the various competencies that firms need to deliver products. By delegating areas outside a firm's core competencies, the firm is able to focus on what it does best, which results in efficiencies, including savings to the consumer. Distribution or "place" is one of the 4 P's of marketing. Deciding what distribution channel best suits the needs of your customers and the competencies of your firm is a strategic business decision.
What are the definitions of producer, product, market, and consumer?
A producer is the person providing the good at the most basic level. A farmer is a good example of a producer. The product is what is being produced, in this case, vegetables, for example. A market is the place (physical or not - it could be a call centre or a Web site) in which the product is being sold. Usually, farmers don't directly sell their products. A farmer's market would be a good example here, where there would be different farmers offering their goods for sale, and many buyers. A supermarket is also a market, but because it has a lot of market power, a farmer's market is a better example of the basic idea. The consumer is the person buying and using the product. The person buying the vegetables in this case.
Does the consumer buying process end when a customer buys a product or does it carry on?
The process very much goes on.After a customer has purchased, there are a couple important steps:- Customer has to get started with the product and use it- Learning how to use the product or how to get the most value out of it- Customer becomes satisfied with the product- Because customer is satisfied, he becomes loyal: he buys again, or renews- Customer recommends the product or service to other customers- The customer buys more products or services (up-sell, cross-sell), increasing the share of walletThe point in the process where the buyer buys (when the credit card transaction is complete, for example) is not that relevant in the customer experience process. Think about your own customer experience with an airline, a restaurant, or a contractor.Companies that are smart about this understand the Lifetime Customer Value. Every good marketer knows acquiring a customer is far more expensive than keeping a customer. The customer acquisition cost is usually measured in the hundreds of dollars. Why would you not pay attention after their first purchase is complete? Smarter marketers also know word of mouth and recommendations are the most effective (and least expensive) ways to get new customers. For a customer to recommend and endorse your products or services you need to make sure he or she is delighted with the purchase, beyond being satisfied.I hope this helps
How can consumers encourage manufacturers to produce less-polluting products?
Supply and demand. Only purchase products you are happy with, those you consider are the most environmentally friendly ones. Manufacturers will not make products that retailers will not buy. So vote with your feet.
Where do I find international buyers for agricultural produce (bitter kola, ginger, garlic, etc.) from Nigeria?
let us take it in a systematic way, before searching for buyers it is necessary to understand the product you want to sell accordingly you can sieve down to specific countries. This will reduce your drudgery, as now you have to focus on limited countries.Now there are several online directories , websites which are providing the listing features for the business, but the problem with those are the genuineness of importer. Trade is done on trust, thus it is recommended to completely verify the importer first before doing any trade. Also someone will only trade with you when he will be satisfied with you for this you need a web presence so that you are easily search-able. On similar lines for other to trust on you, you should also look genuine to counterpart.Getting the genuine client is the toughest task in export/import business. There are few thing which are necessary for getting the clients.You should have a website (Global web presence)You should be discoverable on top result of search engine (if somebody searches for the products in which you deals)These stuff makes your business much more visible to the international traders your are actively looking for some leads but getting all these stuff doneit cost you around whooping 30–40K/year.we at Kalgudi provide all these thingsfor our customers that too free of cost. Getting the dedicated page for your business, higher position in search results, country, region, commodity specific network of traders, brokers, transporter, warehouses etc, your business specific tailored news and at last maintaining the financial. All these stuff with just few clicks on your mobile and also on Personal computer.For more information visit: KalgudiFollow us on Facebook (@kalgudiapp), Tumblr, Blogspot
Explain how consumer decision process is influenced by consumers involvement with product or service.?
Simple you do not reinvent the wheel you only improve on it, so while the first mass-produced car was a Model-T today the most desirable would be a ferrari or lamborghini. And all this progress is possbile by constant feedback (even as complaints) that help you churn out better products/ services and the more customer friendly a company the better word-of-mouth generated about it and the better market for its products/ services. .
Who decides the price of things: providers or consumers?
Price is "elastic" meaning it can shorten or elongate you see - there are several implications and types of prices. one is the cost price- meaning how much did the product ACTUALLY COST to manufacture 1. material cost 2. labor cost 3. all the basics involved in the manufacture of the good/product The market price is the margin of the profitability of this product in the real world\\"HOW MUCH ARE PEOPLE WILLING TO PAY FOR It" This price is elastic meaning it can go up or down depending on 1. supply and demand 2. desirability 3. advertising 4. marketing 5. other influences in the environment if the price is too high- the consumer will simply substitute this product with something else. end of story Labor costs is always the most expensive- it is the highest cost factored into the final price of a product. so yes the price is ultimately decided by the consumer HOW MUCH IS THE USER OF THE PRODUCT WILLING TO PAY. between a product made in the eg, car made in the US where labor costs a lot vs a car made in Korea where labor is cheaper. The decision is made when you buy the car.