How To Advertise My Online Business

What is the best way to advertise my online business and why?

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How can I advertise my business online for free (India)?

Fortunately, you can advertise your business online without spending a penny. It might prove effective to an extent. But you have to be patient and consistent while promoting.Search Engine Optimization or SEO is the most useful practice when it comes to receiving organic—free and valid visitors—traffic to your website. Learn SEO best practices and come up with a strategy that could give you maximum results. There are a lot of free courses on the internet and I would recommend you to pursue some of those. Learn about Google Search Console, Bing, and Yahoo Webmaster Tools, Google Analytics to promote your business effectively.Use the ever-expanding power of social media. List your business on top social media platforms such as Facebook, Twitter, Instagram, etc. and share relevant content with your customers. Social media is one of the most powerful marketing tools that let you share high-quality content in a streamlined way. You will need to create awesome graphics that can attract customers on social media. Use Canva for that. It’s a free tool and should be enough to create state-of-the-art graphics.Content marketing is also a free but effective practice. Customers always prefer content that resolves their queries. Write high-quality blogs and ebooks that provides a solution to your customers for problems they are facing.Leverage email marketing to send weekly/monthly newsletters to your customers. It’s also an effective practice that generates massive results. Collect emails from visitors and send them emails explaining the service or product that you are selling. You can use free customer relationship management (CRM) software to handle email marketing. Use free email templates that help you create emails that attract visitors and gives you significant output.

How do I advertise my small business through online in India?

I would suggest Facebook Advertisement platform as it would be cost effective & also targeting audience which are interested in Crafts & arts would be easier.The best way to start with this iscreating a website using WordPress it very easy to create & updateCreate your Facebook pageCreate your Facebook Advertisement account. Facebook Business (You can use you default user FB id to login)Once you are logged in you would need to select the type of ads you want to do, as you want to generate sales so the best targeting option would be lead ads.5. Select the page on which you want to run the advertisement on6. Select the location where you want the ads to run. Keep the radius 5kms near by where you would take these classes as you would get more conversion.7. Select the age & gender8. Select the targeting. This is most important thing of all. As you are talking craft classes parents with kids 8 to 18 years would be interested in sending their kid for the craft classes. So you can select those. Also you can select pages that are already created with related to craft.Other interests.9. Select how much budget you want to spent daily & how long you want to run your ads. Starting with 100rs budget is ideal you can increase it depending on performance.10. Select the ad format start with single image for now.11. Provide title & description of your ad & see how it would look on the right.12.Next you will need to create lead from using their lead form builder. click on New Form.13.Provide basic details on first page where user will know what services you are providing.14. Click on Questions. Here select 3 things you need user to fill that would be a lead. It would be name, email & phone no15. Click on privacy & provide privacy policy link that is present on your website. If you dont have privacy policy page you can create one using template from Free Privacy Policy Generator16.On thank you screen. Provide link to your website so user can visit it fo more info.17. Once done click on finish on top left.18.Click on place orderThis is simplest way you can start advertising your small business online. If you think this is too much work & you can use small business agencies like The Exertus to manage your online ads.