What is the difference between a primary objective and a secondary objective in marketing research?
Primary objective is the ultimate question one wants to answer. For example one needs to know the actual determinants of Non Performing Assets. Secondary objectives are the things one needs to do to fulfill primary objective. For example in this case, one will have to see all possible determinants and then conduct regression to know how much each factor affects.
Is Google currently outdoing Apple in terms of marketing?
Google is definitely going after Apple with their event, a lot about it was reminiscent of the Apple Keynote, especially with them trying to promote lifestyle products rather than functional products. Just look at the new Google Clips Camera.That is a product designed not for functionality, but for a lifestyle.That’s just the biggest “offender,” there are more examples, like how they are upping the laptop game for competition with the Macbook Pro. They also release the Google Home Max,a pretty piece of tech marketed towards the music type, who usually stay in the Mac suite due to awesome software support.Then we have Google’s AirPods, the Pixel Buds.They are actually a pretty nicely designed piece of tech, and they look pretty good in ear.The Pixel itself is the biggest tell,reducing it’s bezels and curving it’s screen. Not only that, it has the moving background, another look over function choice, since it will kill battery life. We don’t even have to get into the fact that half of this section was dedicated to it’s camera.Google is very much trying to overtake Apple.But it is not succeeding.First off, the conference was all over the place. The Pixel showed off a bunch off neatish features, had a demo, and then showed an Ad. You would think the conference would be over, but nope, they surprise you with all of the camera talk. It was honestly excited, but I found myself struggling to care once I’d already decided I was disappointed, since they saved the coolest stuff for the second half.Second, they put an emphasis on the cool Machine Learning software, but talked almost nothing of the hardware. It was like they were trying to strike a balance between Apple’s buzzwordy and stylistic Keynote with the traditionally technical events. In the end it felt weird, because the people who didn’t care about the Machine Learning got bored with how much they emphasized it, and those of us who cared just wanted more information on how it was going to run.This is Googles biggest step towards being a lifestyle brand, and all in all, it was pretty good considering. Despite that, Apple is still the king.
Are there companies for outsourcing the sale of software products?
If you’re interested in finding new prospects, you should start by combinig different strategies, there are many social medias you could use to enlarge your reach, but to be really effective finding leads in major clients, you should definitely be thinking about cold emailing. It works very efficiently and does not require much assets. Some tools already integrate it to social medias.However, at some poing it'll require a sales team. You are going to need an structure in order to optimise your lead generation, starting by a inside sales team (as you divide sales responsibilities through different people, or even teams, you facilitate their work, making it more productive and less overloaded). Here it follows an ideal team structure, based on my experience, you should have at least one person in each of the below:Prospect and Lead generation, which will pass leads ahead when they become "warm leads" to;Appointment setting, which will provide further information to leads, in order to facilitate the conversion;Calls, demos and closing, which will always work with prepared leads, which past through both previous stages, and will try to close business with them;Customer success, which will do after-sales work, helping customers and trying to provide the best experience.Even if you can't afford to break your team, or having multiple people working on it, you should break your sales processes in order to organise work and convert more.But don't stop there, you could increase your company value by adding inbound marketing strategies. Instead of just telling people to buy your product/service, educate them about your market, their pains and how they can get away of bad situations.Inbound Marketing will help you improving reach and relevance on your market, as well as it won't require as much money as outbound. When educating your customers, you'd probably prefer to start with introductory content, such as market explanations and frequent questions solving.To make the best of it, create strategies to medias such as: Facebook; Instagram; Snapchat; Twitter;Besides that, you can educate your clients by adding a blog platform to your website. By blogging, your clients will feel more prepared to buy your product/service, and you'll have their loyalty. I hope I have helped!
Why is tourism important for any country?
Tourism has become an important sector that has an impact on development of country economy. The main benefits of tourism are income creation and generation of jobs. For many regions and countries it is the most important source of welfare.Because it brings in a lot of people who are willing to pay for things naturally found in that country, like fudge, and lava rocks. They pay for food, hotels, and other specialties at slightly higher prices than the natives would pay, as they are on vacation, and have money to burn, mostly. They then leave, and more come in, it creates jobs, and as long as there are a reason for people to come, then they will. Also, i like ice cream.
Is it bad that Yoga is being commercialized?
Commercialisation means that yoga offers people an income. This in itself isn't a bad thing. The issue is one of discernment. Whether those teaching yoga or selling yoga related products do any harm really comes down to how discerning their students and customers are.I like the fact I can buy yoga equipment like belts, blocks and bolsters etc as otherwise I'd have to improvise or become proficient in making things I'd really rather buy. But having said that there is no absolute need to have this equipment whether you buy or make it. And whilst there are websites that push a certain yoga look or style geared to get students spending on the latest trendy gear, there are many available sources setting out that none of this is necessary and that yoga doesn't need to be done in expensive yoga clothes or in an expensive yoga studio.Paying for yoga classes to me is a fair exchange for the teacher’s time and often their expenses of hiring the room and travel. Again it's up to the students to be discerning about the quality and appropriateness of the teaching. In most places there is a lot of choice.One concern I have is the number of yoga training courses available for becoming a teacher and these vary enormously in their standard. However, this also comes down to the students’ discernment and checking out the course, teachers reputation etc before they sign up. Any form of standardisation would I feel better counter productive.You could say money is just another flow of energy and as such yoga is as appropriate as anything to enable this to flow.