What was the cringiest thing you ever did or saw?
This happened on the first day of my first job. I was asked to try some fit samples. I was given 6 samples (tops) one by one and I was supposed to wear it and show it to the designer and HOD and tell them if it fits properly or not. So when I was done with the last change, the designer asked me to get all samples from the washroom and give it to her. I went, changed to my own clothes and came back with 5 samples. She told me there were total 6 So we went back together to the washroom to look for it. What happened after that is the most embarrassing thing that has ever happened with me.She found the top lying in commode. So while picking all the samples or maybe while changing (I really don't know how) I had managed to drop the sample in the pot. She was clueless and I was scared. She told me that the boss is going to ask where did the sixth style go and we need an answer. I didn't know what to tell him. On the first day of my job I had managed to ruin one of his designs. We had no idea what to do. I asked house keeping staff to pick it up. And hang it for drying.We went back in the studio and to my horror he asked where is the 6th style, let me give my comments on it. My face was red with embarrassment. In a meek voice I explained to him what had happened. He looked at me and asked “how did you manage to do that?”. Everybody in the design studio burst out into laughter including him. I was a subject of a lot of jokes for a long time after that.I don't work there anymore but It is something that we still laugh about whenever we meet.
What is the importance of using color in marketing/advertising?
As the others have pointed out, color can be a very strong identifier of your product or brand. Carrying your color scheme throughout all advertising and marketing is essential to making it work. Think of Pepsi cans, bottles, boxes, advertising, delivery trucks, etc. The more times people associate your logo, colors, product, and quality, the more effective your marketing will be. Color is a visual reinforcer. With TV, Videos, billboards, magazines, newspapers, and even color screens on your cellphone, you are tapping into a different part of the consumers brain. Your color could even be black, if it is used consistently and it would work, if you always used it and it represented your company well. Take a handful of 15 or 20 random business cards, and toss them out on a table. Look around for a minute or so, then pick them up and recall as many as you can. Most likely, a good use of color will stimulate your recollection better than any other single thing. Using color in advertising is great if you have a big budget. But for small businesses with very limited budgets, its possible to get a good identifier with reverse type (black background with white print), halftones (greyish background) or a good use of white space. Even using one color (much less expensive than full color in a newspaper) will help make your ads stand out. For instance, I have a client who has an Irish name, Kelly, and we use kelly green in all his ads for the logo, shamrocks and a headline, and do the rest in black and white. It stands on the page more than a full color ad would, for about half the price.
How does Goal.com make money?
Goal.com revenue streams, like most publishing companies, come from advertisement. In their website, there's a link how to advertise with them. They also have a printed magazine, another avenue of advertisement.